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Optimal Graphics for Social Advertising

Ensure your church's visual content is optimized across different social platforms and screens.

At Digital Outreach, we strongly recommend that churches use high-quality, authentic imagery that captures real moments of church life in their advertising campaigns. Genuine photos of your congregation, worship services, etc. provide prospective visitors with a transparent and welcoming glimpse into your church family. These authentic visuals help to foster trust and relatability, allowing people to envision themselves as part of your community.

However, for specific add-on campaigns promoting particular ministries or seasonal events—such as Vacation Bible School, Financial Peace University, or holiday services—utilizing designed graphics can be effective. In these instances, we provide detailed guidance on image dimensions, resolutions, and content placement to ensure your graphics are optimized for various social media platforms and screens. 

📐 Recommended Image Dimensions by Platform

Facebook

  • Feed Posts (most common):
    • Square: 1080 x 1080 pixels (1:1 aspect ratio)
    • Vertical: 1080 x 1350 pixels (4:5 aspect ratio)
    • Landscape: 1200 x 628 pixels (1.91:1 aspect ratio)
  • Stories:
    • 1080 x 1920 pixels (9:16 aspect ratio)
  • Event Covers:
    • 1920 x 1005 pixels

Instagram

  • Feed Posts:
    • Square: 1080 x 1080 pixels (1:1 aspect ratio)
    • Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
    • Landscape: 1080 x 566 pixels (1.91:1 aspect ratio)
  • Stories and Reels:
    • 1080 x 1920 pixels (9:16 aspect ratio)

🖼️ Content Placement: Safe Zones


To prevent important elements like text or icons from being cut off due to platform-specific cropping, adhere to the following safe zone guidelines:

Vertical Formats (Stories/Reels):

  • Keep essential content within the central 80% of the image.
  • Avoid placing critical elements in the top 250 pixels and bottom 340 pixels, as these areas may be obscured by platform UI elements.
Feed Posts:
  • Center key content both vertically and horizontally.
  • Maintain a margin of at least 64 pixels from all edges to prevent cropping on various devices.

🖌️ Design Best Practices

  • Resolution: Use high-resolution images (minimum 1080 pixels wide) to ensure clarity across devices.
  • File Formats: Save images in JPEG or PNG formats for optimal quality and compatibility.
  • Text: Limit text to no more than 20% of the image area to enhance readability and comply with platform ad guidelines.

By following these general guidelines, your church's social media advertisements will be visually optimized for each platform, ensuring your the best chance to connect with your local community.